Frohsin’s work is on exhibit at Caffe Museo through March 15.
San Francisco artist Kim Frohsin exhibits new work that employs collage, paint, colored pencil, discarded paper cups, and other mixed media. In the series, which the artist sometimes refers to as
Cokework, both the red color associated with Coca-Cola and the distinct shape of the original fluted glass bottle serve as unifying elements throughout. Some pieces present a female face with eyes closed, rendered as a high-contrast positive likeness reminiscent of the mid-nineteenth-century life and death masks. Other work presents the curvaceous bottle as a motif that can be rendered in any color or pattern and remains utterly recognizable. Frohsin, originally from Atlanta, relishes the autobiographical possibilities (including images of her hometown’s dominant brand) in her work. “There is a level of literal and metaphorical self-reflection at play in the self portraits and the mix with the collaged icon of Coke - a meld of identity of a face and a place,” she said.
We sat down with her over an iced cold Coke and talked about art, city life and our mutual affection for Rufus Wainwright.
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Coke Portrait: Neon, 2010, Acrylic, collage on board,
10 x 10 inches, $3,200 |
Q. Kim Frohsin, it is always nice to see you. This new work is really exciting. Can you describe your process of creating a collage with discarded material, i.e., paper Coke cups that are thrown away in your SF neighborhood?
Making these collages was exciting: a new, innovative way of creating self-portraits at first. Then this became a natural way for me to make larger format works. These works became about something larger than myself, Coca-Cola's iconic force and symbolism in the world.
Using discards for me in collage is not something new; I have done this in various bodies of work for over 20 years. In spring 2009, on my daily walk from home to the studio, in the gutter I saw a flattened, dirty Coke cup – it was so beat up, it already had a history. At that time, it looked as distressed as I felt as an artist. I recall noting, “distressed art for distressed artists” on a piece of scrap of paper. I identified with that object.
I have found material before that later became a part of my artwork: paper airplanes, the red dirt from Maui, rocks from certain places, pinecones, and playing cards.
Q. What do you make of this trend where commercially printed post consumer waste finds its way into new art?
It seems that many artists have used printed post- consumer products. I think of Cubist collages, Dada, Pop Art, Joseph Cornell’s boxes, Sigmar Polke, to name of few. San Francisco based artist Mark Faigenbaum utilizes recycled paper/refuse in his work. I never tire of his resourcefulness.
The other more recent use of recycled paper/refuse seems a part of the green movement – making fine art from society's trash uses energy with wit, wisdom, resourcefulness and a conscience.
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Coke and Popcorn and Circus Diamond , 2010
Acrylic, collage on board , 20 x 20 inches,
$5,000 |
Q. Was it a coincidence that you arrived at Coke bottles and Coca-Cola red for this series and you happened to have grown up in Atlanta, GA where Coke is headquartered?
I have always favored red in my art; in the 1990s I had an ongoing motif of red & white stripes in my work. I even conceived of and began work on a show, all based on the color red. Of course, having been born in Atlanta, for me Coke's iconic red and the calligraphic signature font are embedded in my mind and heart.
I have not felt a desire or need to paint myself in any conventional way. In short, the cut-out paper cup Coke bottles became the backdrop for a self portrait, eyes closed, with a winter cap. I used this image as an overlay to the accumulated Coke cups.
After months of collecting them, I finally found a
raison-d'être, by incorporating them into a self portrait. I liked how kismet-ically the groundwork of Atlanta happened to land under my face – my birthplace's #1 brand meshing with my identity. Like a diary making itself happen visually.
Q. Successful brands like Coke occupy iconic status which can be hard for an artist to re-contextualize but I feel you have, especially with the juxtaposition of the faces. Can you say more about the role the faces play in the body of work?
I never had a bigger agenda with the Coke icon. This work stemmed from that simple gesture of picking up that beat-up red and white cup, because somehow it held a bit of power to me.
Only later when these collages began to grow in number did the idea hit me that this is also about Coca-Cola. The brand registers positively to a certain collective consciousness for people over the decades. I mean emotionally and via association of the times and marketing.
This lead me to research life and death masks from ancient times to the 1930s and Dillinger's infamous death mask story. People pointed out this use of a worldwide brand name and corporate identity, as I was meshing it into my own art – the individual's world melding with a commercial giant.
Q. I think we talked about you being a fan of Rufus Wainwright. His song “Cigarettes and Chocolate Milk” comes to mind in relation to the Cokework – kind of a confession about things we take pleasure in consuming but wouldn’t boast about. Do you have a playlist of your favorites?
Yes! Of all songs of all the music in the world! There surely are parallels between my art and his music. I adore Rufus. I agree the lyrics to that particular song (from his 2001 album, Poses) can apply in a way to this series. That song is a smart, bright, a rather dark confessional of sorts, wherein Wainwright bears his shortcomings, addictions, fears, fragility and sense of self. I feel I am also revealing a similar level of being in this work.
I strive in my way to expose and explore this multi-faceted story of being alive and of the world, my rapport with the other. I submit the viewer to such elements as hope, regret, mortality, joy, sorrow, passion, nostalgia. His (Wainwright‘s) titles can be cryptic and yet also thematically anonymous and universal. Like a song's title, my
Cokeworks are entitled
d'après, pieces of myself I share with the audience.
In the studio I enjoy audio books and NPR. This last year, I have listened to a lot of Patti Smith, Cat Stevens' classics, Joni Mitchell and Craig Armstrong.